About this course
No doubt you have read, heard and seen on television how others have used social media to successfully promote themselves and their business.
Millennial's appear to be the most successful practitioners.
I must admit in the past my British cynicism dismissed social media as a frivolous past time and not for my generation.
However social media has become a mechanism to overcome my introverted nature and my need to grow my business. Regardless of whether you have an extrovert or introvert nature social media can be a low-cost way to effectively communicate with customers and friends which means social media is for you.
Tip keep your social media business and family accounts separate.
If you watched the video you may have noticed the dashboard has six tabs (pages). Each tab had multiple visuals.
To keep the learning points byte sized (bite – forgive the pun) I’ll present lessons for each visual.
Another reason for this approach is if you wish to install particular visuals or review a visual you will be able to easily navigate to the lesson you wish to implement or re-examine.
If you have questions don’t be shy use the comments section below.
Click the forward arrow or use the lesson panel top right hand side of the screen to navigate to the next lesson.
You may be afraid setting up a personalised dashboard to monitor your social media activities could be frustrating and to technical a faraway dream, but it is closer than you think. Let me show you how.
Dispel your cynicism.
You may be thinking why build your own dashboard? After all, you can easily use a paid application.
Some are expensive and complicated to understand. Managing and monitoring may take more time than you are willing to give. Lastly, they may not offer you the flexibility you require.
Learn whether your twits are having the impact.
Assuming you do not have a business listed on Trip Advisors website then gathering data is a little more challenging. Web scraping (capture website data) is an option.
The more obvious it is for users to navigate a report the more likely all your dashboard data will be read.
Slicers provides report users with a mechanism to select data of interest for example dates, months, years or data categories.
Adding branding graphics to a dashboard enables authors to design unique reports.
Insights from Twitter can be helpful when you want to identify trends and or build an audience for example what day of the week or hour do you get the best engagement.
Sally’s boss thinks unhappy customers are not acknowledged. She’s confused and slightly worried…
Sally’s boss was impressed and pleased with Sally’s Twitter report. However, he remains agitated. So, he asks Sally to develop a Facebook report.
Sally's boss wants to evaluate whether the new customer service improvement program is reducing negative customer experiences over time.
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