About this course
Right now, you may be thinking analytics is meaningless hype?
You, lose income while you gain the necessary skills for a doubtful financial return.
An appropriate Chinese proverb comes to mind ‘If you don't speculate, you can't accumulate. You are right to be sceptical, you not alone, I was.
If you choose to invest an hour and no cash, I’ll show you how to build your own social media dashboard with little, to no coding. Even if you decide later to outsource your social media to professionals you will have the knowledge to better monitor your return on investment. A win, win in anyone eyes.
You may be afraid setting up a personalised dashboard to monitor your social media activities could be frustrating and to technical a faraway dream, but it is closer than you think. Let me show you how.
Dispel your cynicism.
You may be thinking why build your own dashboard? After all, you can easily use a paid application.
Some are expensive and complicated to understand. Managing and monitoring may take more time than you are willing to give. Lastly, they may not offer you the flexibility you require.
Learn whether your twits are having the impact.
Assuming you do not have a business listed on Trip Advisors website then gathering data is a little more challenging. Web scraping (capture website data) is an option.
The more obvious it is for users to navigate a report the more likely all your dashboard data will be read.
Slicers provides report users with a mechanism to select data of interest for example dates, months, years or data categories.
Adding branding graphics to a dashboard enables authors to design unique reports.
Insights from Twitter can be helpful when you want to identify trends and or build an audience for example what day of the week or hour do you get the best engagement.
Sally’s boss thinks unhappy customers are not acknowledged. She’s confused and slightly worried…
Sally’s boss was impressed and pleased with Sally’s Twitter report. However, he remains agitated. So, he asks Sally to develop a Facebook report.
Sally's boss wants to evaluate whether the new customer service improvement program is reducing negative customer experiences over time.
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