CLV calculation can be daunting thought. Expensive software can calculate CLV for you. Fortunately, you do not have ...

Read More

Imagine your business has three salespeople.Steve earns £1000, Lewis £2,500 and Pete £10,000.I ask you which one ...

Read More

What is Attribution ModellingA record of user actions (events or touchpoints) that result in the desired outcome. ...

Read More

What we are trying to do is predict the future by analysing the past.How we do that ...

Read More

Predictive modelling seeks to answer the question. “Based on known past behaviour, what is the most likely thing ...

Read More