In this article, I will be going big on Big Data, and asking just ...

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Microsoft Power BI citizen developerDAX is an acronym for Data Analysis Expressions. If are ...

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CLV calculation can be daunting thought. Expensive software can calculate CLV for you. Fortunately, you ...

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Imagine your business has three salespeople.Steve earns £1000, Lewis £2,500 and Pete £10,000.I ask ...

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What is Attribution ModellingA record of user actions (events or touchpoints) that result in ...

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What we are trying to do is predict the future by analysing the past.How ...

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