Challenge 44 Attribution Marketing ExplainedImagine your business has three salespeople.Steve earns £1000, Lewis £2,500 and Pete £10,000.I ask ... Read More
Challenge 44 What is Attribution ModellingWhat is Attribution ModellingA record of user actions (events or touchpoints) that result in ... Read More
Challenge 44 How predictive modelling works?What we are trying to do is predict the future by analysing the past.How ... Read More